real estate copywriter
and everything else
I have 10 years of experience in content and copywriting for real estate, travel, lifestyle, and every multifamily niche. That means creating new brands from scratch, rebranding companies and communities, and writing content for existing brands, vibes, and voices.
Go ahead, add your project to the list.
published content & blog posts
How to Make a Multifamily Rebrand Work For You & Your Property
This is the first blog post I wrote while co-leading a new content strategy for Agency FIFTY3. Less than one month after publishing this article on a brand-new URL, SEMrush ranked it #1 on SERP in Colorado.
Understanding Multifamily Website Design & Development
This is the second blog post I wrote while co-leading a new content strategy for Agency FIFTY3. Two weeks after publishing this article on a brand-new URL, it was on page 2 of SERP in Colorado for two of our focus keywords.
The 4 Phases of a Proven Apartment Lease-Up Strategy
This is the third blog post I wrote while co-leading Agency FIFTY3’s new blog strategy. We requested indexing immediately after clicking publish, and the post ranked on page 1 of SERP for all target keywords the very next day.
live websites
Agency FIFTY3
Description coming soon. Website here.
Thrive Companies
In progress
Evolve Owner Services
I wrote four pages of website content for an existing brand and website:
Evolve Owner Services
Start a Vacation Rental Business
Manage a Vacation Rental
Grow Your Real Estate Business
These inform and advertise in the brand’s already established voice. The project required me to collaborate with multiple teams at Evolve, including legal and the executive suite.
COMPLETE MULTIFAMILY BRAND DEVELOPMENT
Coming soon: Vivian, Strait & Nelson, Merritt, Tides
BRAND BOOK & STRATEGY
Coming soon: Thrive, Agency FIFTY3, Heyday
APARTMENT NAMING SERVICES
Coming soon: Ivory, Flare, Gravitate, Buffalo
BRAND MESSAGING & VOICE
Coming soon: Flare, Gravitate, Buffalo
MULTIFAMILY CAMPAIGN STRATEGY & MESSAGING
Coming soon: Sea View Villas, Meridian Cary & East Chatham, Cardinal Move-In
Editor’s Note: I’m redesigning this page as you look at it (hi!!). Everything below is what the page used to look like, but please feel free to peruse.
easytour
business-to-business product branding, including
- brand voice & messaging
- website copywriting & SEO strategy
- promotional video script
- organic social media
Agency FIFTY3
full company rebrand, including
- 61-page brand guidelines book with brand voice & messaging
- website copywriting & content strategy
- organic & paid social media
- email marketing
- rebrand launch campaign & seasonal marketing campaign
Evolve Owner Services
Start, Manage, and Grow with Evolve
I wrote this pillar page marketing all the services Evolve offers vacation rental homeowners.
Start a Vacation Rental Business
I wrote this owner services page that focuses on Evolve’s investment services.
Vacation Rental Management Services
I wrote this owner services page that focuses on Evolve’s management services.
Grow a Vacation Rental Business
I wrote this owner services page that focuses on Evolve’s business growth services.
marketing services to small business owners, including
- content & SEO strategy across four site pages
- website copywriting for four site pages
- research and review with executive leadership, specialist, and legal teams
Vivian
luxury apartment community branding, including
- brand name
- brand taglines (announcement coming soon)
The Juniper
new apartment community branding, including
- brand name
- brand strategy with positioning, values, target personas, consumer brand alignment, and select messaging
this page is always under construction.
shayesie 