shayesie

storyteller. artist. professional creative.

portfolio

wordly
endeavors

that make an impact

brand voice, naming, and messaging, website copywriting, content and SEO strategy, email and custom print marketing, social media, marketing campaigns,

and whatever else I loved doing.

published content & blog posts

The 4 Phases of a Proven Apartment Lease-Up Strategy

This is the third blog post I wrote while co-leading Agency FIFTY3’s new blog strategy. We requested indexing immediately after clicking publish, and the post ranked on page 1 of SERP for all target keywords the very next day.

Read it here.

Understanding Multifamily Website Design & Development

This is the second blog post I wrote while co-leading a new content strategy for Agency FIFTY3. Two weeks after publishing this article on a brand-new URL, it was on page 2 of SERP in Colorado for two of our focus keywords.

Read it here.

How to Make a Multifamily Rebrand Work For You & Your Property

This is the first blog post I wrote while co-leading a new content strategy for Agency FIFTY3. Less than one month after publishing this article on a brand-new URL, SEMrush ranked it #1 on SERP in Colorado.

Read it here.

easytour

business-to-business product branding, including

  • brand voice & messaging
  • website copywriting & SEO strategy
  • promotional video script
  • organic social media

Agency FIFTY3

full company rebrand, including

  • 61-page brand guidelines book with brand voice & messaging
  • website copywriting & content strategy
  • organic & paid social media
  • email marketing
  • rebrand launch campaign & seasonal marketing campaign

Evolve Owner Services

Start, Manage, and Grow with Evolve

I wrote this pillar page marketing all the services Evolve offers vacation rental homeowners.

Start a Vacation Rental Business

I wrote this owner services page that focuses on Evolve’s investment services.

Vacation Rental Management Services

I wrote this owner services page that focuses on Evolve’s management services.

Grow a Vacation Rental Business

I wrote this owner services page that focuses on Evolve’s business growth services.

marketing services to small business owners, including

  • content & SEO strategy across four site pages
  • website copywriting for four site pages
  • research and review with executive leadership, specialist, and legal teams

Vivian

design by Studio Margo Garrigues

luxury apartment community branding, including

  • brand name
  • brand taglines (announcement coming soon)

The Juniper

new apartment community branding, including

  • brand name
  • brand strategy with positioning, values, target personas, consumer brand alignment, and select messaging

this page is always under construction.