When Agency FIFTY3 came to me with their new B2B product, they had a trademarked name but were using their own taglines and brand messaging, copied too closely from competing products.
I developed:
- New product branding, messaging, and voice
- Website copywriting
- Video ad copy
- 100+ video voiceover scripts for the product in action
product branding, messaging, and voice
I established new brand messaging that stands out from the product’s competitors, including primary and secondary brand taglines, branded headers, product feature descriptions, and longer key messages that show the voice in paragraph form.
I also delivered an extra tagline that now serves as the tagline for all Agency FIFTY3 products.
website copywriting & video ad copy
I used the finalized brand messaging to write the lead-generating landing page and the product launch video. I scripted this video for the Designer and wrote all the in-video copy. It was used for social media, email marketing, and digital advertising.
video voiceover scripts
As a website widget with video tours included, every easytour purchase comes with custom video voiceover copywriting: voiceover script written by me, video edited by the Agency FIFTY3 Design team, and AI voice selected and directed by the Design team.
These featured videos were approved in their first rounds with no edits.
shayesie 