real estate copywriter
and everything else
I have 10 years of experience in content and copywriting for real estate, travel, lifestyle, and every multifamily niche. That means creating new brands from scratch, rebranding companies and communities, and writing content for existing brands, vibes, and voices.
Go ahead, add your project to the list.
published content & blog posts
How to Make a Multifamily Rebrand Work For You & Your Property
This is the first blog post I wrote while co-leading a new content strategy for Agency FIFTY3. Less than one month after publishing this article on a brand-new URL, SEMrush ranked it #1 on SERP in Colorado.
Understanding Multifamily Website Design & Development
This is the second blog post I wrote while co-leading a new content strategy for Agency FIFTY3. Two weeks after publishing this article on a brand-new URL, it was on page 2 of SERP in Colorado for two of our focus keywords.
The 4 Phases of a Proven Apartment Lease-Up Strategy
This is the third blog post I wrote while co-leading Agency FIFTY3’s new blog strategy. We requested indexing immediately after clicking publish, and the post ranked on page 1 of SERP for all target keywords the next day.
live websites
Agency FIFTY3
After rebranding Agency FIFTY3 and documenting their brand voice guidelines for the first time in the company’s history, I rewrote the full marketing agency website.
Due to the successful messaging guidelines I established, the site went live without a hitch in collaboration with the Web, SEO, Design, Sales, and leadership teams.
Thrive Companies
New brand book and website copy in progress as you read this.
Evolve Owner Services
I wrote three pages of website content for an existing brand and website:
Start a Vacation Rental Business
Manage a Vacation Rental
Grow Your Real Estate Business
These inform and advertise in the brand’s already established voice. The project required me to collaborate with multiple teams at Evolve, including Legal, Real Estate Services, and the Executive Suite.
COMPLETE MULTIFAMILY BRAND DEVELOPMENT
Coming soon: Vivian, Strait & Nelson, Merritt
APARTMENT NAMING SERVICES
BRAND VOICE & MESSAGING
Coming soon: Gravitate, Tides
PRODUCT COPYWRITING
MULTIFAMILY CAMPAIGN STRATEGY & MESSAGING
Coming soon: Sea View Villas, Meridian Cary & East Chatham, Cardinal Move-In
BRAND BOOK & STRATEGY
VIDEO COPYWRITING
Coming soon: Cardinal BTR + Cardinal 100k Beds, Lorenzo CTV ads, easytour
Editor’s note: I’m redesigning this page as you look at it (hi!!). If you want to view any of the “coming soon” projects listed above, please ask. They’re all completed, but not case studied just yet.
shayesie 